I.C.E. Safety Clip-On style. In mind for both on horse (tack or halter/bridle) & a 2nd on the rider too (on belt-loop). Serving a need for better emergency preparedness during trail riding, on the high line, turn-out situations at camp or boarding paddok, especially designed to ID during wildfires, huricanes etc. Be Prepared-Be Reunited . . . Being pro-active and prepared for the unthinkable is key to making the best of an emergency situation. Any number of scenarios are possible when you're working with horses. It's not "if" something will happen, but "when". A great way to write your ER-information & clip to tack/halter/bridle areas. RED IS THE MOST POPULAR and what stands out the best or commonly is used in emergencies.